How To Prepare For The New Packaging Rules

By 2030, the new Packaging and Packaging Waste Regulation (PPWR) will change packaging forever.

Learn what to do now — before it costs you later. Join now >

Event Information

What is this event about?

This event is dedicated to manufacturers of fast-moving consumer goods (FMCG). Together with professionals from the packaging and labeling sectors, we will explore:

• What specific requirements will apply to flexible packaging and self-adhesive labels: RecyClass, EUDR and more.

• What actions need to be taken now to ensure a smooth and stress-free implementation of PPWR.

• Which mistakes can become the most costly — and how to avoid them.

• What ‘design for recycling’ really means, and how not to get lost in the complexities of recyclability.

Who is this event for?

For professionals responsible for developing, implementing, or improving packaging solutions for fast-moving consumer goods.

Agenda

08:30–09:00 Welcome coffee

09:00–09:15 Opening

09:15–10:15 European Green Deal: What Does It Mean for the Packaging Industry?
Ewa Weglinska & Artur Olszewski will explain how the Packaging and Packaging Waste Regulation (PPWR) connects to the EU Green Deal. They’ll summarize key PPWR requirements and timelines, introduce the European Deforestation Regulation (EUDR), and discuss the challenges ahead.

10:15–10:30 Coffee break

10:30–11:30 Mastering the PPWR for Flexible Packaging: Challenges and Solutions

Marius Trent will explore PPWR requirements for flexible packaging, the broader regulatory context, and practical steps to prepare—highlighting key actions and timelines through 2040.

11:30–12:00 Questions and answers

12:00–13:00 Lunch (Restaurant SALA, next door to the conference hall)

13:00–13:30 Sustainability Is Like an Illusion – Part 1

13:30–14:30 Complying with Regulations Using PSL Solutions for Rigid Packaging
UPDATE. Liselotte den Ouden will share approaches to design for recycling, use of recycled content (e.g., RDX), and industry-aligned guidelines (RecyClass, Returnpack), with a practical case study.

14:30–14:45 Coffee break

14:45–15:45 Beyond the Label: Creating Value Through Sustainability
Ewa & Artur will present tools to boost sustainability, including AD Procerta lab services and AD Circular—an initiative for liner waste collection.

15:45–16:00 Questions and answers

16:00–16:30 Sustainability Is Like an Illusion – Part 2

16:30–16:35 Closing remarks

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Speakers

Marius Tent

He is a recognized leader in sustainable packaging, driving innovation for People, Planet, and Business. With over 20 years at leading companies like Wrigley, Mars Wrigley, and Danone SN, he has led transformative packaging strategies and championed key innovations. A well-known expert on PPWR, Marius regularly contributes to industry webinars with Packaging Europe and 360PackMastery. He also actively supports circular economy initiatives for flexible packaging across Europe and its Member States.

Ewa Weglinska

She is the Ecosystem Engagement Manager at Avery Dennison, Materials Group Europe, specializing in packaging trends and role of labels in circular packaging design. With a diverse background in label design, dispensing machinery, and international business studies, Ewa brings a unique perspective to the challenges and opportunities facing the packaging industry.

Artur Olszewski

He represents global brand Avery Dennison and brings over a decade of experience in the packaging industry. He has led sustainability initiatives that align with circular economy principles, demonstrating a strong commitment to innovation and environmental responsibility. His expertise covers key European packaging regulations, including the Packaging and Packaging Waste Regulation (PPWR) and the European Union Deforestation Regulation (EUDR), making him a reliable voice on regulatory compliance and sustainable packaging solutions.

Liselotte den Ouden

With over eight years at Avery Dennison and a technical background in petroleum engineering, Liselotte provides comprehensive support to brands in navigating today's challenges to identify optimal and sustainable label solutions for their FMCG packaging.

Important

The event is free of charge. Seats for in-person attendance are limited. Can’t attend in person or missed registration? Join us online – just click “I Want to Attend” and choose how you’d like to attend. Event language is English with simultaneous translation into Lithuanian. Please note that the event will be filmed and photographed.

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Event Information

What is this event about?

Who is this event for?

Agenda

Speakers

Marius Tent

Ewa Weglinska

Artur Olszewski

Liselotte den Ouden

Important

Let’s print together!

How can I help you?

Roberta Petravičiūtė

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