A tool for marketing professionals. It allows to segment the market up to an individual consumer and to adapt the label’s message to their needs, interests, and emotions. Personalized labels help to build an experiential label, which develops brand ambassadors.
These labels help communicate the company’s values in action, to fulfill their responsibilities to consumers and society. Antimicrobial labels help avoid the spread of viral or bacterial infections and contribute to public health as a brand.
For the display of product uniqueness and for standing out in a shelf, laser die-cutting is helpful. Differently and uniquely shaped labels in one batch, the cuts of graphic design on a label – these are the things allowed by laser die-cutting.
Foil decorated in-mold labels help to create luxurious and agreeable packaging for “premium” class products.
Micro and nano embossing is used to highlight the unique nature of a product, to uplift its visibility on a shelf, and to distinguish it as a premium-class product. Micro and nano embossing may also be useful against counterfeiting.
Presentation of customised double-sided printing labels.
Environmentally friendly self-adhesive labels help brands to achieve their sustainability goals. Eco-friendly labels are intended to reduce the use of fossil-based plastics, to preserve natural resources, and implement the principles of circular economy. Sustainable labels can also facilitate waste sorting and improve the quality of secondary raw materials.
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