Digitally printed self-adhesive labels with screen printing

Screen printing highlights label design details, enhances the premium feel, and improves on-shelf visibility. By combining screen printing with digital printing, it is now possible to apply these effects even to short-run labels.

For digitally printed labels, screen printing is done post-print using a separate unit. Specific design elements (e.g., logos, text, backgrounds, or patterns) are coated with a solid, smooth UV screen varnish. This creates intense color density, precise line definition, and a tactile relief effect up to 200 microns—comparable to flexographic screen printing.

Digitally printed labels with screen effects are ideal when premium-looking labels are needed fast and in small quantities—preparation is quicker, and setup costs are lower than for traditional flexo screen printing.

• Flexible and scalable – perfect for limited editions, seasonal, or test products. Screen elements can be retained in both short-run digital and large-run flexo jobs.

• Cost-effective – achieves the look and feel of traditional screen printing without making flexo plates or lengthy setups.

• Social inclusion – enables Braille printing on small batches of digital labels, helping brands reach visually impaired consumers.

• Builds premium image and perceived value – elevates even low-volume products and reinforces high-end positioning.

• Enhances first impression – communicates product quality and aesthetics instantly.

• Improves shelf visibility – contrast, gloss, or tactile effects help capture shopper attention.