Double-sided variable data printing - Aurika

Double-sided variable data printing

Case study

The challenge

To convey the distinctiveness and diversity of the design, thus spreading the message of positivity and tolerance towards different people.

The solution

Label design is made by children who participated in the social campaign: “Apply a label to an item, not a person.” The technique of double-sided printing is employed to print both outward-facing and inward-facing sides of a label.

The result

A series of limited-edition, customised double-sided labels. Each bottle of the series is distinct and acts as a gallery of 5 drawings from the social campaign.

Where does the value lie in customised double-sided labels?

Double-sided variable data printing is available on self-adhesive and wrap-around labels.
The benefits:


• Unleashes creativity, as the graphic and textual information can be printed on both the inner and outer sides of a label.


• Promotes distinctiveness, since every product may be turned into a unique gallery displaying topics that are significant to an individual.


• Spreads the popularity of a brand/product by inviting users to share their stories and experience on social networks.


• Increases user engagement and sales since a product in which consumers discover themselves, and to which they can relate, is more appealing.


Try it for yourself or learn more about double-sided variable data printing.

Order free sample

Discover the benefits and opportunities of double-sided variable data printing yourself.


Let’s print together!

We invite you to become partners in an open, constructive, and long-lasting partnership.
P.S. We are printers, not spammers. Feel safe to send your request.

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How can I help you?

Questions submitted after working hours will be responded to in no later than 12 hours.

    Contact person

    Roberta Petravičiūtė

    +370 37 363 666