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Flexo now represents 70% of traditional packaging print. FMCG markets have changed — and print has shifted with them.
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According to 2025 data from Smithers, flexo now represents around 70% of traditional packaging print, while gravure accounts for approximately 30%.
Five years ago, based on multiple industry sources and market analyses, the split was significantly closer — roughly 55–60% flexo versus 40–45% gravure.
This implies a structural shift of approximately 10–15 percentage points over five years.
The change reflects how FMCG markets evolved:
• Shorter production runs — flexo reduces set-up risk
• More SKUs — flexo adapts without new cylinders
• Faster launches — flexo shortens lead times
• Tighter cost control per variant — flexo lowers start-up costs
Print shifted accordingly. For many applications, the decision is no longer about technology.
Should your default change too?
Flexible packaging for pasta, breakfast cereals, flour and flour blends, wheat, rice, and other grains.
Flexible packaging for chips, popcorn, nuts, snack bars, freeze-dried fruits and vegetables, and other snacks.
Flexible packaging for ice cream, cottage cheese, sliced, shredded, and cubed cheese, cheese sticks, and butter.
Flexible packaging for instant coffee, ground coffee, coffee beans, coffee blends, and substitutes.
Flexible packaging for fresh and frozen meat, processed meat (fresh, cooked, smoked sausages, bacon), and other meat products.
Flexible packaging for dietary supplements, protein bars, and powders.
Flexible packaging for fresh fish and processed seafood – frozen, smoked, dried, vacuum-packed fish, and other seafood.
Flexible packaging for wet and dry pet food.
Flexible packaging for fresh fruits and vegetables, and packaging for frozen and freeze-dried (lyophilized) fruits and vegetables.
Heat-seal and cold-seal flexible packaging for chocolates, candies, pastries, and other confectionery products.
Flexible packaging for herbs, spices, sauces, and dressings.
Most packaging suppliers can print.
Fewer can support it well.
At Aurika, the difference shows in day-to-day work — direct contact, fast response, practical direction.
We work with people, not accounts and that’s how packaging keeps moving.
Operating 24/7
€75M annual turnover
Average NPS: 83%
Full in-house manufacturing
CO₂e assessment (ClimateCalc)
Not sure what to expect? Order your own physical sample book to experience real printed labels and packaging, and discover the full range of our printing options and quality firsthand.
We invite you to become partners in an open, constructive, and long-lasting partnership.
P.S. We are printers, not spammers. Feel safe to send your request.
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