Braille printed self-adhesive labels

Braille printed self-adhesive labels are a type of labeling solution designed to cater to visually impaired customers. Braille is a tactile writing system that is read by touch, consisting of raised dots that represent letters and numbers. Braille printing on the label and can help businesses to create labels that are both inclusive and informative.

Braille printing is achieved by using a combination of flexographic and screen printing. It involves creating a flexible printing plate with a raised image of the Braille pattern and using it to print the dots onto the label material using a flexographic printing press. Then, an inline screen printing process is used to apply a clear varnish over the raised dots, providing a tactile texture for visually impaired customers to read the Braille. This combination of printing techniques can produce accurate and durable Braille dots on a variety of label materials.

Greater access to customers with visual impairments: By incorporating Braille onto the label, FMCG brands can make their products more accessible to customers with visual impairments and help them make informed purchasing decisions.

Improved brand reputation and higher customer loyalty: In addition to making products more accessible, Braille printed self-adhesive labels can bring benefits to FMCG brands such as improved brand image and reputation. By demonstrating a commitment to inclusivity and accessibility, businesses can differentiate themselves from competitors and build customer loyalty.

Improved compliance with regulations: In many countries, it is mandatory for certain products, such as pharmaceuticals and food products, to include Braille on their labels. By incorporating Braille onto their labels, FMCG brands/businesses can avoid legal issues and fines.

Increased market reach: The World Health Organization (WHO) estimates that there are over 285 million visually impaired people worldwide, many of whom are potential customers. By making their products accessible to visually impaired customers with Braille printed labels, FMCG brands can tap into a significant market segment and increase their revenue.

Enhanced customer experience: Visually impaired customers often struggle to identify products and read the information on the label. By using Braille self-adhesive labels, businesses can provide customers with a more comprehensive product information and help them make informed purchasing decisions.

Braille printed self-adhesive labels are an essential labeling solution for FMCG brands that want to enhance accessibility, improve brand image, comply with regulations, increase market reach, and enhance customer experience.